Life, liberty and the pursuit of happiness

Apart from watching a great episode of Madmen and wanting to watch more of it I noticed several things… One of the things that happened during the episode wasn’t really an ‘eye catcher’ it’s almost considered as a norm when it comes to media advertising. As soon as Don Draper uttered the words “We have six identical companies making six identical products. We can say anything we want” Anything we want? Media has always offered us opportunities to manipulate, deceive and fabricate all kinds of information that have been given to us. But if this is what the population wants and this is what they want to hear; what does that say about the population? Like Don Draper said “Advertising is based on one thing: Happiness. Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams with reassurance that whatever you’re doing… it’s okay. You are okay” So is it really manipulation if it’s a way of reassuring us what we want to hear? Are we just manipulating ourselves? If it really is the media’s fault for manipulating us then shouldn’t we be rejecting it? Well we aren’t. So what does that tell you?
On the other hand.. This can be seen as american commercialism in association to the declaration of independence’s promise of pursuit of happiness! Whatever you may find in evil corporations and bad businesses with selling ideas such as these, things like having a new car, having a new house, freedom of fear are amazing things to have. So why complain? If America is founded in part on its citizen’s desires and needs and if America can sometimes deliver it to them, isn’t that just fantastic? 

 

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